Tag: Johnny Depp

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

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Sponsors left in a dilemma over tennis star’s ban and allegations against Johnny Depp

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova
Johnny Depp at the Hollywood premiere Of Alice Through The Looking Glass last month. Photograph: Tommaso Boddi/WireImage

It has been a tricky week for brands that rely on celebrities to endorse their wares. An image of Johnny Depp rolling his shirt sleeves up while advertising a perfume named Sauvage has suddenly become a headache for Dior, while Nike, Evian and racket manufacturer Head are all pondering the solidity of their relationship with tennis star Maria Sharapova. Further afield in Hong Kong, protests were held outside Lancôme stores over the company’s cancellation of a concert by Canto-pop star Denise Ho Wan-sze, a known supporter of the pro-democracy movement .

While Nike said it stood behind Sharapova, facing a two-year ban after admitting using a now banned performance-enhancing drug, Dior has so far refused to comment on allegations of domestic violence levelled by Depp’s estranged wife Amber Heard, despite calls from anti-domestic violence groups.

Earlier this month the British charity Women’s Aid said that, should the allegations against Depp prove true, Dior should sever its relationship with the brand. “A responsible fashion house would stop working with a perpetrator of domestic abuse,” the charity said. “The ‘hero culture’ that can surround famous men should not distort our reactions to abusive actions.”

It’s not the first time Dior has run into difficulties. In 2008, then brand ambassador Sharon Stone said that an earthquake in China was the result of “bad karma” over the occupation of Tibet. Dior immediately withdrew Chinese advertising featuring the actress.

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova
Maria Sharapova at the Australian Open last January. Photograph: Lynn Bo Bo/EPA

Harvard brand professor John Quelch says brands have to go through a complex series of calculations when deciding how to react to trouble with celebrity endorsers. A brand such as Nike may be less sensitive to a consumer backlash because, clearly, Sharapova needs athletic wear to win tournaments, so the company’s credibility remains intact. “If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsementof Nike – it means as much to them as it does to the company. They feed off each other.”

But for brands that are increasingly seen as offering leadership around social issues, the dilemma around celebrities can still be acute. Quelch says Dior would almost certainly have written in a clause for moral turpitude in a contract with any Hollywood star. While a brand can’t write in penalties for box-office flops, they can write a moral turpitude clause that is as broad and sweeping in its lack of definition as possible. “So whatever unforeseen misbehaviour arises, the moral turpitude clause can be activated,” he says. By contrast, a powerful celebrity would seek to limit the moral turpitude clause to specified acts. “That might or might not include hitting your wife.”

But brands do not welcome celebrity endorsers who are likely to express their views on non-commercial issues. In Hong Kong, Lancôme’s parent company L’Oréal was believed to have come under pressure from Chinese authorities to cancel Denise Ho Wan-sze’s engagement over her pro-democracy stance.

But the move proved to be a black eye for the firm as Ho urged fans to stand up against “the white terror that is spreading among our societies”. In a statement, Lancôme said Ho was not a spokesperson of the company and that it was “sorry for the confusion”, citing “possible safety reasons” in cancelling the concert.

The social media and public backlash that followed L’Oréal’s decision highlights difficulties that sponsors are now encountering with celebrity endorsers, says Lucie Greene, worldwide director of the Innovation Group at J Walter Thompson.

“Celebrities are sharing more opinions and pictures on social media to promote their own personal brands. It’s becoming more difficult for brands to control celebrities that are tied into a brand relationship. They’ve got their own independent ways to broadcast their ideas and thoughts.”

Whereas brands could once tightly control the messaging, says Greene, they now have to deal with several streams of commentary. “It’s become far more important for celebrities to have a social media presence and the messages get picked up and spread more quickly.”

Exacerbating that trend, Greene adds, is the politicisation of social media users, including celebrities such as Lena Dunham, the American actor and creator of TV hit show Girls, who use their public platforms to draw attention to issues. In some instances, the importance for celebrities to maintain credibility with their audience is more important than their allegiance to sponsors.

Amber Heard suing man who said her Johnny Depp abuse claims are blackmail

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In a defamation suit filed against the comedian and Depp’s close friend Doug Stanhope, Heard also makes more allegations against her estranged husband

Amber Heard suing man who said her Johnny Depp abuse claims are blackmail
Amber Heard was recently granted a restraining order from Johnny Depp. Photograph: Joel Ryan/AP

Johnny Depp’s estranged wife Amber Heard has hit back in a defamation lawsuit against a comedian who accused her of blackmailing her actor husband with false spousal abuse allegations.

In the new suit, filed on Friday against Doug Stanhope in Arizona superior court and his team of 20 unnamed defendants, Heard also makes more allegations against Depp.

A day after Heard granted a restraining order against Depp, whom she filed for divorce from and accused of repeatedly physically assaulting her, the Wrap posted a guest column by Stanhope, a close friend of Depp’s, with the headline: Johnny Depp is Being Blackmailed By Amber Heard – Here’s How I Know.

In the strongly worded article, Stanhope accuses Heard of “threatening to lie about [Depp] publicly in any and every possible duplicitous way if he didn’t agree to her terms” and alleges that his friend “got used, manipulated, set up and made to look like an a–hole”.

Heard is filing claims that Stanhope’s accusation that she fabricated her domestic abuse allegations against Depp to squeeze money out of the actor are “completely false”.

“Heard never undertook any action that could even remotely be described as ‘blackmail’,” reads the suit.

Heard, who met Depp on the set of the 2011 comedy The Rum Diary, is seeking the “maximum possibly jury award”, which she plans to donate to a domestic violence charity in Arizona “in an effort to counter the setback made to women by the defendants’ defamatory article and related wrongful acts,” according to her lawyer, Charles J Harder.

“The complaint alleges that Stanhope is a close friend of Johnny Depp and, as part of a coordinated effort, wrote a highly defamatory article about Ms Heard, filled with completely false, highly defamatory and very hurtful statements,” Harder said in a statement.

“Defendants are engaged in a classic case of ‘attacking the victim,’ in an effort to discredit Heard, destroy her good name and reputation, and severely harm her hard-earned entertainment career, on top of the campaign of violence that Depp has inflicted upon her for years,” the suit alleges.

Heard also calls Depp “an alcoholic and drug addict”, (mirroring what she said in her declaration for a restraining order), while adding that his substance abuse has increased over the years. Heard also accuses Depp of hitting and kicking her on “multiple occasions”. The suit states that he had “thrown objects” at her and “suffocated” her such that she “feared for [my] life”.

“During their marriage, Heard gave Depp numerous chances to get and stay sober and change his violent behavior towards her,” the suit reads. “When she finally realized that Depp was not changing his behavior, and to avoid further injury and risk to her life, Heard took the very difficult step of filing for divorce and seeking a protective order.”

According to a statement from Heard filed in support of the restraining order, the actor alleges several incidents of domestic violence by Depp in the past six months, including one incident in April on Heard’s birthday, in which Depp threw a magnum-sized bottle of champagne at the wall and a wine glass at her, then grabbed her by the hair and shoved her to the floor.

In her statement, Heard said that “during the entirety of our relationship, Johnny has been verbally and physically abusive to me. I endured excessive emotional, verbal and physical abuse from Johnny, which has included angry, hostile, humiliating and threatening assaults to me whenever I questioned his authority or disagreed with him.”

Depp’s lawyers have responded by claiming that “Amber is attempting to secure a premature financial resolution by alleging abuse.”

 

Johnny Depp’s alleged iPhone attack on wife Amber Heard during violent rage 'was not a one-off'

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The actress Amber Heard has accused the star of physically assaulting her before she filed for divorce

https://youtu.be/ebocj5Bagxo

Johnny Depp’s alleged iPhone attack on Amber Heard was not a one-off, a source close to the actress claimed last night.

The 30-year-old has accused her estranged husband of launching a string of assaults during their stormy 15-month marriage.

Depp denies the claims and friends of his accused her of lying. His lawyer said: “Given the brevity of this marriage and the most recent and tragic loss of his mother, Johnny will not respond to any of the salacious false stories, gossip, misinformation and lies about his personal life.”

But Amber was last night granted a temporary restraining order on the Hollywood icon after sensationally claiming 52-year-old Depp threw an iPhone at her during a violent rage at their Los Angeles apartment last Saturday.

US website TMZ published a picture of Amber with a bruise on her face and she later showed a judge a series of photos with other similar injuries she claims the Pirate of the Caribbean star inflicted on her.

Johnny Depp’s alleged iPhone attack on wife Amber Heard during violent rage 'was not a one-off'
It is reported Amber has filed for a temporary restraining order

The source claimed: “This was not an isolated incident, this was only the latest incident. Amber did what she had to do to take care of herself.”

But police who were called to the apartment after the alleged phone attack reported no signs of injury to her face.

Amber claims Depp went on the rampage and shattered various objects in the apartment.

She alleged she was on the phone to a friend and when Depp grabbed her phone she screamed to the pal: “Call the cops.”

When police arrived at their home, Depp was said to have left. They took a report from her but she reportedly refused to give a full statement.

TMZ reported law enforcement sources said she never alleged any brutality and just complained of an argument. Officers said they had no reason to believe Depp struck Amber with his phone.

According to US reports, Amber wanted the restraining order as there is an “immediate threat of harm”. There were also claims she even has video of one of the alleged beatings.

The judge told Depp to stay 100 yards away from his wife – who has filed for divorce – at least until a hearing next month. Amber was also given the right to live in the family home.

According to legal documents obtained by TMZ, Depp was verbally and physically abusive because of drug and alcohol abuse through their entire relationship.

Amber claimed he showed up “inebriated and high” for her birthday party last month.

Johnny Depp’s alleged iPhone attack on wife Amber Heard during violent rage 'was not a one-off'
Amber Heard leaves court in LA after claiming Johnny Depp physically assaulted her

She claims after the guests left, they argued and he threw a magnum-sized bottle of champagne at the wall and a wine glass at her. He then allegedly grabbed her by the shoulders and pushed her on to the bed. She also claims he grabbed her by the hair and shoved her to the floor. Amber said she didn’t see Depp again for a month, until Saturday night. She claims he was drunk and high again and they were talking about the death of his mum Betty Sue, 81, the day before.

The court documents allege he “suddenly began obsessing” about something, got mad, grabbed the phone, “wound up his arm like a baseball pitcher and threw the cell phone at me, striking my cheek and eye”.

Amber claims Depp also pulled her hair and struck her, then she alleged he grabbed a magnum of wine, drank some and then used it to break objects around the house. According to TMZ, the judge rejected many other requests by Amber – including an order keeping him away from at least one of their dogs, saying there was “an insufficient showing to protect the pet dog”.

But friends of Depp accused Amber of making up the domestic abuse claims. The actor insists she was tagged in a picture on Instagram showing she was partying with friends on Sunday.

Johnny Depp’s alleged iPhone attack on wife Amber Heard during violent rage 'was not a one-off'
The couple confirmed their split this week

Reports of the alleged attack comes amid speculation he is a heavy drinker.

In 2013, he admitted to Rolling Stone that he felt he got on with booze “too well”, but denied he was an alcoholic.

At the time, he had not hit the bottle for 18 months, and said: “I just decided that I’d pretty much got everything I could out of it. I investigated wine and spirits thoroughly, and they certainly investigated me as well.

“I don’t have the physical need for alcohol. No, it’s more my medication, my self-medication over the years to calm the circus.”

Johnny Depp’s alleged iPhone attack on wife Amber Heard during violent rage 'was not a one-off'
Amber filed for divorce this week

Depp and Amber wed in February 2015, after meeting on the set of 2011 film The Rum Diary.

In her divorce documents, which were filed on Monday, she requested spousal support but he is seeking to deny her bid for financial help.

He divorced his first wife, make-up artist Lori Anne Allison, in 1985 after just two years of marriage. He split from French actress partner Vanessa Paradis – who he has daughter Lily-Rose, 16, and 13-year-old son Jack with – in 2012 after 14 years together.

Amber was in a three-year relationship with girlfriend Tasya van Ree until 2011.