Kanye West releases Only One game trailer at E3 event

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Kanye West and fashion designer’s late mother ascends to heaven in first official trailer, which debuted at a Sony press conference in Los Angeles

Kanye West releases Only One game trailer at E3 event
Kanye West performs at in Madison Square Park in 2015 as part of his Season 3 show for his Yeezy fashion line. Photograph: James Devaney/GC Images

Those who paid witness to the Kanye West’s extravagant New York album and fashion launch in February would have been struck by a surreal intermission: when the rapper unveiled a preview of his own console game. Its trailer, which pays homage to his late mother, has now appeared.

The Only One video, after his song of the same name, debuted at Sony’s E3 2016 press event in Los Angeles on Monday. It features an animation of the Chicago rapper’s late mother Donda West, who rides on the back of a winged white horse that is galloping through the clouds towards heaven.

Those playing the game will assume the role of “Kanye’s mom, Donda, [who is] flying through the gates of heaven,” according to the film and animation studio Encyclopedia Pictura.

West’s game was directed by Isaiah Saxon and Sean Hellfritsch of Encyclopedia Pictura, who have made videos for artists such as Panda Bear, Grizzly Bear and Björk. It has been in production since 2015.

Further details regarding the game and its release have not been announced. West joins a long line of musicians who have dabbled in the world of gaming, from Wu-Tang Clan’s multiplayer fighting game Shaolin Style in 1999 to Michael Jackson’s Moonwalker game for Sega in the early 90s.

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