Absolutely Fabulous off to corking start with £4.4m weekend at UK box office
Brexit gloom, football counterprogramming and decent reviews help sitcom land in second place in UK charts
Absolutely Fabulous: The Movie has scored the biggest UK film opening since Spectre, taking £4.4m over its debut weekend.
The film made more than double the three-day total for the Dad’s Army movie, which took £2.1m in February; it also beat recent healthy homegrown performers such as Eddie the Eagle and The Lady in the Van.
However, it still falls some way short of the opening weekend totals for both Inbetweeners movies, as well as the most recent James Bond movie, which took £6.3m on its opening day alone.
The sitcom spin-off is said to have benefited from better-than-expected reviews, while releasing during Euro 2016 was always going to boost a film whose target audience is predominantly female.
The film, which is marketed as an unchallenging and celebratory adult comedy, may also have been aided by current political uncertainty and national despondency.
Absolutely Fabulous’s international rollout is protracted: it arrives in the US on 22 July, in Australia on 4 August and territories such as Singapore and Germany later in the autumn, before a Russian release in October.